SMELL

The makers of Cheetos, The Frito-Lay commercial, appeal to the average person in this Cheeto commercial, featuring 'Papa Chester'. They depict their product as the snack of the common man through the interaction between characters Vanessa and Rachael. Vanessa is shown as an average soccer mom who attempts to talk with snooty, apparently well-traveled, and wealthy Rachael. The condescending tone used by Rachael contributes to the overall feeling of annoyance. As she brags about her child and his advanced skills in Mandarin an emotion of dislike is built within the viewer for the heel-wearing Rachael, not 'Rach' as she quickly corrects the other mother. The pathos for Vanessa is created within the audience as they can all relate to a time when they were made to feel inferior. Rachael appears extremely uncomfortable with the hug between the two moms possibly because she doesn't view them as friends or companions, but merely as people who talk because they have to. But in the end Vanessa comes out the champion as she wipes her orange-stained fingers on Rachael's undoubtedly expensive white designer top and the whole audience cheers along with Cheeto's mascot as he coolly says "Papa Chester is proud of you". The average person has come out the winner with the last laugh on high society and Cheetos in tow.